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3 – Charis Loke – Business Card (edited)

September 17, 2009
Card and Wheels

Card and Wheels

Considering that a business card is supposed to convey some aspect of one’s self, I wanted my art to be part of the card, but had to do so in a way that the viewer wouldn’t be confronted with too many images at once. Making the card interactive* seemed to be one of the solutions.

At first I thought of making a circular card, using just the wheels held together with a rivet so that they were each individually swivellable, but the white words on the plastic wheel would not be very readable on top of a highly contrasted background (and you can’t get a circle at 2×3.5 inches), so I integrated them into a standard rectangular card.

Front

Front

The black rectangle can be thought of as an envelope with a window cut through it, so a quarter of the paper wheel nested within it always shows, on both sides. The window is the only geometric shape in the card with a curved contour, helping it to contrast with the other shapes (diamond, rectangle) and direct the eye to wheel. The wheel’s actual size is slightly larger than what the window suggests, so it stays in place within the black ‘envelope’. This conveys a sense that there is always more than meets the eye, which I suppose is a fine thing to say with my business card.

Back

Back

The wheel itself has different images on its two faces, as illustrated, maximizing the number of images I could have the card show. At the back, an additional transparent plastic wheel is attached, also via the rivet, and it can swivel as well. It contains other essential business card information, and four arbitrary words describing my work. One could play around with it to get the word that best describes the image directly below – in the picture above, ‘Design’ corresponds to a digital graphic poster I’d made previously. I like to have a lot of detail in my work, and this is conveyed by the many different things a person could do with the card, instead of just holding and looking at it.

The repeating diamond patterns (proximity, in terms of the Gestalt principles) would not actually be part of the paper itself, but a smooth, slightly shiny layer on top of the matte black background, giving the card a nice texture and sheen (which I’ve tried to replicate by airbrushing the corners) and helping to tie all of the elements in it together. The wheel would not have the diamond texture on it, just a matte one, in order to create contrast in texture as well.

Of course, this isn’t the most economical business card around, but I like to indulge in such fantasies every now and then.

*If only strictly 2D cards are allowed, the card would remain essentially the same, with the ‘window’ at the back filled over with the standard black patterned background, and the words on the plastic wheel becoming part of the print. The matte and shiny layers would then overlay everything except the quarter of the image on the front, and I would crack my head choosing the particular image. This post would also be a lot shorter.

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