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Amanda Lee-M.A.T.D. Tee (#2)

September 24, 2009

This idea came to me during a psychology class. The lecturer showed us all a scientific experiment conducted that proved that texting while driving was almost 2x more dangerous than driving over the legal alcohol  limit. This was so shocking, I felt that it was a message that really needs to be better exposed to the public.

Tshirt design 2 frontTshirt design 2 back

The most effective images invoke strong emotional response. So, I wanted to create a t-shirt that was slightly gruesome. Your eye is meant to extrapolate the tire track, so you imagine that the person wearing the t-shirt has been run over. The inverted colors are meant to create the image of an x-ray, the eeriness and tension of an ER.
The MATD on the back is a play on the real organisation MADD’s acronym for Mothers Against Drinking and Driving.

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